Thursday, February 13, 2020

78, the redesign......

Even when inspiration strikes, you sometimes have to take a step back and consider the entire work. With a long standing series such as DSH, there are a number of facets that require consideration before rushing off to print.

DSH has been in the works for over two years, and many various ideas have been developed, some shelved, some still in the incubator. News events dictate a lot of what is being said, however, mulling over the aesthetics is essential to the effectiveness of the final design.

78 Cents On the Dollar was originally a four-color image, set for printing via RISO in Newburgh, NY. There are RISO printing facilities in NYC--notably Blackburn--however, the press in Newburgh can handle the size and type of paper I intend to use.

RISO, as noted before, doesn't work in CMYK. It works on a series of inks more closely modeled on RGB and the results can be unpredictable--both a good and a bad thing.

Bringing the piece to so many colors didn't seem right in the face of the others in this series--and I felt it might look like an eye sore. I also felt that the color, while off-beat, might dilute the message. Since the works are all a little confrontational, I decided to omit all the colors and instead make the work in tints of black and the RISO red.

I spoke with the pressman, and I'll be reporting soon. In the meantime, images are below. In processing the files from Ai to Acrobat, the color shifts. I have to speak with the pressman again to see what the best format is. He said the files would print well as RGB PDFs, so I'll have to see what the best processing channel will be.

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